Privacy policy

PRIVACY POLICY

Last Updated: 26th February 2025

Introduction

‘Purple Forest’ is an e-commerce website offering a curated selection of products designed to enhance your meditation and manifestation practices. Whether you're looking for tools to support your journey or new resources to dive deeper, you’ll find a range of offerings that align with your goals. In addition to shopping, our website features insightful articles on topics related to meditation, mindfulness, manifestation, and personal growth and helps foster a community. 

General

We care deeply about your privacy. This Privacy Policy highlights what kind of information we collect, how we use this information and what your rights are. 

By accessing our website or using our service or by giving us your information, you consent to this Privacy Policy. Please read this page carefully. In case of any grievance or clarification, please contact us at the information provided below. 

This Policy forms an electronic contract within the provisions of the Information Technology Act, 2000 (“IT Act”), the rules made thereunder and the amended provisions pertaining to electronic documents/records in various statutes as amended by the IT Act, from time to time. This Policy does not require any physical, electronic or digital signature.

This Policy shall, at all times be read and construed in consonance and along with the terms of use and access of the Website (see our Terms & Conditions).

We will not differentiate between who is using the device to access the Website as long as the log in or access credentials match with yours. So, please ensure that you keep your login credentials safe.;

Throughout this document, the terms “we”, “us”, “our” & “ours” refer to Purple Forest. And the terms “you”, “your” & “yours” refer to YOU (as the User).

All defined terms used within this Policy but not specifically defined herein shall draw their meaning from the definition ascribed to such terms under the Terms of Use.

  1. WHAT INFORMATION DO WE COLLECT?

We only collect information that is necessary for us to provide you quality service. During the course of your usage of our Website, we collect information based on your voluntary registration, any online survey, your interaction on the Website or through any active data entered by you. This information will only be used to conduct our operations of the Website. 

The Website may collect the following information from you:

  1. Personal Information:

  1. Name of the User;

  2. Phone number (mobile and/or residence and/or alternative) of the User;

  3. Gender of the User;

  4. Date of birth of the User;

  5. Address (official/residence/other) of the User;

  6. Email Id (primary/alternative) of the User;

  7. Personal information received from social networking sites through which the User has registered to the Website including name, profile picture, email address or friends list, and any information made public in connection with that social media service;

  8. Internet protocol (IP) address of the User; and

  1. Non-personal information:

  1. Details of internet or telecom service provider of the User;

  2. Location of a User;

  3. Type of internet browser being used by the User; and

  4. Such other information that may be required to access and operate the Website

Please note that in addition to the above, the duration of use of the Website by the User may also be logged and stored by the Website.

  1. HOW DO WE USE THIS INFORMATION?

All the information provided by you shall be collected and stored by the Website for:

  1. to provide goods and services availed by the User;

  2. to provide information to our delivery partners;

  3. to provide information about new products and services to the Users;

  4. to continually improve the existing Website and service offerings;

  5. to conduct research and surveys;

  6. to manage and administer User accounts in normal course of business;

  7. to implement the necessary security practices to ensure that all personal data are protected;

  8. to contact the Users in case where fraud, illegal activities or breach of privacy is recorded;

  9. to enable the employees of or persons acting on behalf of Purple Forest to communicate with the User, as and when necessary, in order to provide the services requested by such User;

  10. for any other purpose during the normal course of our business.

  1. SHARING OF INFORMATION

It is important for you to know who gets to see your information. 

Every User hereby expressly agrees that ‘Purple Forest’ may share the Information collected from such User with its affiliates, employees, and such other individuals and institutions from time to time:

  1. to ensure efficient management of Website traffic;

  2. to ensure effective payment processing;

  3. to detect and prevent identity theft and other illegal acts; 

  4. to respond to legal, judicial, quasi-judicial law enforcement agencies or in connection with an investigation on matters related to public safety, as required and permitted by law; and 

  5. for such other purposes that we may deem fit from time to time, keeping in mind principles espoused by this policy.

  1. REPRESENTATION AND WARRANTIES

4.1. Every User hereby represents and warrants to us that:

  1. all Information provided by the User is true, correct, current and updated;

  2. all Information provided by the User and the provision of such Information by the User does not in any manner violate any third-party agreement, law, decree, order or judgement;

  3. all Information provided by the User does not belong to any third party, and if it does belong to a third party, the User is duly authorized by such Third Party to use, access and disseminate such Information;

  4. the officers, directors, contractors or agents of Purple Forest shall not be responsible in any manner whatsoever with regard to the authenticity or veracity of the Information that a User may provide to the Website; and

  5. the User shall indemnify and hold harmless Purple Forest and each of its officers, directors, contracts or agents and any third party relying on the Information provided by the User in the event the User is in breach of this Policy.

  1. PURPLE FOREST REPRESENTS AND WARRANTS TO EVERY USER THAT:

  1. it shall not collect the User’s sensitive personal data unless such sensitive personal data is collected for a lawful purpose or where such collection of data is necessary;

  2. it shall not retain any sensitive personal data for longer than such sensitive personal data is required or can be lawfully used;

  3. in the event Purple Forest collects Information directly from the User, Purple    Forest shall make reasonable effort to apprise the User of the purpose of such collection of Information, the intended recipient of the Information and the details of the agencies collecting and retaining the Information; and

  4. it has in place the security practices and procedures prescribed under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“IT Rules”).

  1. HOW DO YOU OPT-OUT OF DATA COLLECTION?

If you do not agree with this Privacy Policy, we advise you to immediately stop using our Website.

However, if after you give us consent and opt-in, you change your mind, you may withdraw your consent by contacting for us via:

Phone: +91 77608 87808; 

Email: hello@purpleforest.co;

Address: #30, Rainbow Drive Layout, Sarjapur road, Bangalore - 560035.

Certain transaction records may be retained for legal or compliance reasons.

  1. PAYMENT

  1. We use Cashfree for processing payments. We/Cashfree do not store your card data on their servers. The data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) when processing payment. Your purchase transaction data is only used as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is not saved.

  2. Our payment gateway adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

  3. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

  4. For more insight, you may also want to read privacy policy of cashfree on https://www.cashfree.com/privacypolicy/; 

  1. THIRD-PARTY SERVICES

  1. In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

  2. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

  3. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

  4. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So, if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

  5. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms and Conditions.

  1. COOKIES

Cookies are used to track your preferences, help you login faster, and aggregated to determine user trends. This data is used to improve our offerings, such as providing more content in areas of greater interest to a majority of users. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Some of our features and services may not function properly if your cookies are disabled.

  1. LINKS

We may provide links to external websites, services or products in the normal course of our information. Clicking on links may take you to sites outside our domain. We are not responsible for the privacy practices of other web sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by our Website.

  1. PUBLIC FORUMS

When you use certain features on our website like the discussion forums and you post or share your personal information such as comments, messages, files, photos, it will be available to all users, and will be in the public domain. All such sharing of information is done at your own risk. Please keep in mind that if you disclose personal information in your profile or when posting on our forums this information may become publicly available.

  1. SECURITY

We are concerned about safeguarding the confidentiality of your Information. We provide physical, electronic, and procedural safeguards to protect Information we process and maintain. We use systems and processes that are at par with industry standards and in line with regulations in place. Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

  1. HOW LONG DO WE RETAIN USER DATA?

Currently, we plan to retain user data while an account is active and at least 36 months from the date of termination. We may alter this practice according to legal and business requirements. For example, we may lengthen the retention period for some data if needed to comply with law or voluntary codes of conduct. Unless otherwise prohibited, we may shorten the retention period for some types of data if needed to free up storage space.

  1. USER COMMUNICATIONS

When you send an email or other communication to us, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services.

  1. YOUR CONSENT

We believe that, every user of our Service/Website must be in a position to provide an informed consent prior to providing any Information required for the use of the Services/Website. By registering with us, you are expressly consenting to our collection, processing, storing, disclosing and handling of your information as set forth in this Policy now and as amended by us. Processing, your information in any way, including, but not limited to, collecting, storing, deleting, using, combining, sharing, transferring and disclosing information, all of which activities will take place in India. 

  1. AGE OF CONSENT 

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

  1. DATA TRANSFER & JURISDICTION

User data is primarily stored in India, but may be transferred to servers in other jurisdictions if required for payment processing, analytics, or marketing.

By using our website, you consent to such data transfers as needed for business operations.

  1. DATA STORAGE & SECURITY

User data is stored in secure cloud databases hosted by Shopify and its affiliated service providers.

We implement SSL encryption, secure login authentication, and firewalls to protect personally identifiable information (PII) and sensitive personal data (SPD).

  1. CHANGES TO THE PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

  1. CONTACT INFORMATION

For any grievance, queries or requests regarding this Privacy Policy or your Personal Data, we request you to contact us at:

📩 Email: hello@purpleforest.co

📞 Phone: +91 77608 87808

 Address: #30, Rainbow Drive Layout, Sarjapur road, Bangalore - 560035.